5. The Messy Middle
Brainstorm and handle pushback.
0 / 7 lessons complete8 AI practice drills
Theory
01Why the Middle of the Case Feels MessyTheory · 6 minStart02Taking a Position Without OverclaimingExamples · 7 minStart03Moving From Evidence to the Next StepExamples · 6 minStart04Structured Brainstorming Under PressureTheory · 8 minStart05Getting More SpecificExamples · 8 minStart06Handling Pushback and Changing DirectionExamples · 7 minStart07Staying Structured When the Path Is UnclearRecap · 7 minStart
Practice
01Reduce Meal-Kit ChurnBrainstorming · Consumer subscription · Intermediate · 5 minStart02Reduce Urgent-Care No-ShowsBrainstorming · Healthcare · Intermediate · 4 minStart03Downtown Coffee KioskGuesstimate · Food & beverage · Beginner · 4 minStart04Hot Dogs at a Sold-Out Football GameGuesstimate · Sports & entertainment · Beginner · 4 minStart05Streaming Trial ConversionPoint of view · Media / subscription · Beginner · 4 minStart06Physical Therapy Revenue LeakagePoint of view · Healthcare services · Intermediate · 4 minStart07Physical Therapy Plan-of-Care LeakagePrioritisation · Healthcare services · Intermediate · 4 minStart08Dental Hygiene Recall DeclinePrioritisation · Dental services · Beginner · 4 minStart